Posted on

17 Years Of Fat As Funk Mixing & Mastering!

fat as funk mastering 17 years old

They say time flies when you’re having fun. Never truer than when spending the last 17 years working on amazing music.

I don’t really talk about myself much at all (ever really), but 17 years is quite a while to be doing a job, so this post is a little bit about my journey so far.

Firstly, It’s been an absolute pleasure and privilege to work on all your amazing tunes over the years. I appreciate every one of you, from those just starting out in the game, through to some of the biggest independent labels, artists, sync agents, music libraries and pressing plants in the industry. I’m very glad to have made some real friends along the way too.

Far too many to name in this post without excluding others, but you can check out my (probably very incomplete) client list.

The Journey So Far

Fat As Funk was one of the very first mastering companies to offer a free taster back in 2006. This approach combined with trips to numerous music conferences and networking parties got me a lot of clients quite fast, and off we went. 17 years later and I’m not quite sure where the time has gone!

It’s really satisfying to help a new producer get their first release sounding as good as their inspirations, and hearing just how thrilled they are – wonderful! Take that enthusiasm forward and blow up your scene! Likewise when a band like Bilk drops their debut e.p. and it exceeds all expectations it’s great to have been a small part of it.

Also very satisfying seeing some tracks I’ve worked on getting major radio and DJ support all over the world, including several times the number 1 slot on Spotify for their genre, or a couple of times Radio 1’s “Hottest Record In The World Right Now” (Tommy Farrow “Let’s Just” and Prospa’s “Prayer”). Recently I noticed my regular client Lau.Ra did her first BBC Radio 1 Essential Mix. As a huge fan of the series growing up, this made me smile.

Occasionally walking into a shop and hearing something on the radio, like the ubiquitous “Another Lifetime” by Luxxury & Scavenger Hunt and”Keep It Together” by Kraak & Smaak which I keep on hearing in unexpected places a couple of years after their release.

Hearing my work in an A-List Hollywood trailer or movie is a buzz (especially when I’ve also helped land the sync placement, but more on that later).

A few times, artists have sent me a reference track to emulate for their mastering, and I come back to them saying “I mastered that one” and we have an instant “Ayyyyyyy!” Bro moment 🙂

I lost track of exactly how many tracks I’ve worked on a while back, but it must be well over 14,000 now. I’ve worked on music from literally every continent, and feel lucky to hear what’s cooking in the underground in some of the most far-flung corners of the world.

“The Underwater Hunter” by the Industrial Battle Orchestra. Mixed and Mastered by Fat As Funk.

Music S.O.S.

I get a special warm fuzzy feeling from rescuing old treasured recordings, sometimes for the families of people who have died, or an old-timer wanting to get their legacy in order and sounding great for their grandkids. They are so overjoyed to hear these wonderful memories restored, it makes me emotional every time. These jobs don’t happen very often, but they are always special when they do. I am currently cleaning up and augmenting some folk songs by a guy in the US which were recorded “on a $25 tape machine many years ago” including a song he recorded for his wife who died. There wouldn’t be a dry eye in the house if you heard it.

Likewise when the itch to scratch some vinyl comes around, but artists only have their masters pushed hard for digital use, and without access to the unmastered files we step in to solve the problem. Although people do sometimes risk pressing super-pushed masters on to vinyl, it is not recommended as they will often not translate brilliantly, and can even run the risk of making the needle jump if there are low frequencies out of phase. I have done a tonne of pre-vinyl rescue work over the years including for superstar Sophie Ellis Bextor and recently the controversial but critically acclaimed UK rapper Potter Payper.

We can optimise any tracks for the best vinyl results. Vinyl is so expensive to get pressed, there’s no point taking a risk at the last stage.

It’s a pleasure to make people so happy with their music. You can read some testimonials to see some nice things people have said.

Moving In Sync

I have also been working in the sync world for a while, visiting Los Angeles 6 times to hustle up direct connections in Hollywood and setting up a 3rd party licensing agency Rinse The Sync. This went pretty well, getting my artists music placed on many shows and films like Royal Pains (NBCUni), The Driver (BBC), A Hundred Streets, Spotless, The Five, Underworld:Blood Wars (trailer and movie) – all Fat As Funk mastering clients.

I have since moved away from 3rd party representation, and instead have set up a sync-focused music library Alternative Reality Music which has been picking up speed. It’s still fairly new, but I have a great sub-publisher based in LA, and we are starting to get placements on Netflix and other platforms. More of a slow burn, but also more sustainable.

I am looking to sign material in all genres for the library, and have signed up lots of tracks from Fat As Funk’s roster already for the catalogue. There is more chance of your music being noticed and pitched from a smaller library like ours than one of the huge ones with 6 million tracks. I am also gathering tracks for a different flavour library with a grittier, harder electronic edge. If you are interested, send me an email for more details (but use a different email address to the mastering one please: publishing (at) rinsethesync (dot) com )

I’m lucky to have had some of my own music placed too. Most notably landed some music and sound design in the international trailers for Alien:Covenant, Antlers, a Sprite advert, The Driver, had some of my sound design in the Logan trailer and music in The Book Of Boba Fett promo with a track I composed 50/50 with a buddy.

Some TV and Podcast Work

I came to the rescue for two series of wellness programmes on Sky TV “Feel Good Factor” on recommendation. The producers were having a nightmare as the sound recordist had ended the relationship on bad terms and left them with a load of extremely messy audio. Some of which was horrifically recorded, and they could not re-record the interviews due to Covid. I came in around part way though the first season and made the audio broadcast quality.

I have done various other TV mixing and post production, including remixing Ludacris’s tracks for the cool Netflix kids show Karma’s World for seasons 1 and 2. The same agency commissioned me to edit the music for a pilot cartoon show with Ronaldo and Messi called GOAT, which I don’t think ever came of anything, but was a fun job anyway.

I’ve recently been working on some spoken word audio including the excellent “Pitch Masters” podcast which is nominated for the MR2023 Podcast award. As a complete contrast, late last year I edited some rather fruity “adult” voiceover for the female-centered erotic story company Emjoy. Never done that before, but it was great fun! Never a dull day in the studio.

Final Thoughts

What I am most thankful for is the vast majority of my clients are regulars who come back time & time again, and most new clients come from their recommendations.

This means I have not needed to advertise at all for many years, and it also buffers against my rubbish social media presence haha (phew!). As I say every year… I must do better on the socials haha. Maybe this year will be the one…. Now that I mention it, If you would follow/like/share and all that stuff it would be appreciated. I often send out exclusive discounts on services to my email subscribers too.

As a lover of the countryside, I haven’t been tempted to move to London (although I do love visiting it), so have been able to keep my overheads low, and my prices extremely competitive. I truly feel Fat As Funk offers the best value:quality ratio in the business, and I’m very proud of that.

If I can help with mix evaluations, mixing, mastering, sync advice, vinyl optimisation, podcasts or anything along those lines, feel free to get in touch.

Likewise, if you have some excellent back-catalogue sitting around gathering dust consider sending it over for consideration into the library. Or you could write us something fresh!

So once again, thank you for being such awesome people. Keep the music coming! We’ll make it Fat As Funk together.

All the best,

Loz.

Posted on

FREE STEM MASTERING UPGRADE – Winter 2022/3

Fat As Funk mastering logo trophy

We are repeating our popular offer this winter of getting 2 x free stems on your master (£14 saving)!

Even better, you can use the code for 5 songs (in separate orders) to save a total of £70!

The code lasts until the end of January 2023.

Click here to get the full details of the offer!

Also lots of useful information about Stem Mastering on there too (Link opens our Mailchimp promo offer page).

flowchart to solve do I need mixing and mastering stem mastering or stereo mastering designed by fat as funk

Enjoy!

Posted on

Album Mixing and Mastering – thoughts on how to do it right

In this day of the disposable digital-only single culture, the release of a proper, full album is a thing of beauty. An album remains the best place to showcase your musical works and demonstrate who you are as an artist.

Our album mastering service is where we really demonstrate our skill too. Mastering an album requires subtlety, intuition & a certain sprinkle of black magic that can only come with plenty of experience.

Even if you have a mixture of soft & heavy songs on the album, the end result must make them flow perfectly together, & smooth out any discrepancies between mixes. This must be achieved while keeping your original preferences & ideas in mind.

Highly dynamic, subtle music must be blended flawlessly & sensitively into an understated work of art. By contrast a bass-heavy, banging album needs to hit the listener hard and loud all the way through. The skill comes in minimising the compromises needed on each track to join-up different tracks naturally. A compilation album is the most extreme example of this problem, but most albums have some variation that needs smoothing out.

Be Beyond Binary – Feel The Music In All Stages

Whatever the music needs, an experienced mastering engineer can intuitively make it happen – they must feel the vibe first to know the best approach to master an album!

The best album mastering service is a human expert. Mastering an album is not a “1-size fits all” task that can be properly achieved with technical metering alone. It’s important to trust your gut – where the music is felt.

No A.I. online mastering service (like eMastered or Landr for example) can actually feel music in the same way as you the artist did when creating it – by definition A.I. automatic mastering can only ever see it as digital binary code. Musicians think and feel beyond binary.

A.I. online mastering is getting better, but there’s a big difference between an unfeeling computer algorithm making decisions based only on maths, Vs a human music lover with soul thinking “that 2nd guitar riff is fu**ing wicked – I’ll bring that out!”.

Analogue hardware is another essential part in achieving next-level sound quality across your album. Especially if the track was produced 100% “In the box” as so many are these days, a lovely mastering-grade analog tube EQ for example, can enhance it sweeter than any plugins could, and bring a certain “magic” to the sound that is still not-quite “there” yet with even the best plugins.

Your finished album should sound cohesive, level matched & with appropriate pauses between tracks (or seamlessly if you prefer). Softer songs shouldn’t feel overly pushed, and banging tracks should feel fat and hefty – and most importantly should both sound “right” when played together. This is where experience comes in.

Dynamic range won the loudness wars – celebrate!

Mastering in 2022 is a little different to a few years ago. Physical CD releases are less common every day, and streaming services are using sophisticated auto-volume levelling to even out playback between songs.

This means that trying to max out your tracks to compete for the ultimate perceived volume blast is not as important as it used to be (although we are fully equipped to max out the volume if you want).

Depending on the genre of music, you may prefer the sound of a more dynamic, quieter master which can sound punchier and more dynamic on streaming services than a super-compressed crunched master. Most music sounds better with more dynamic range. Also with services such as Spotify Loud, listeners have a certain amount of control over the perceived loudness of playback.

Of course many electronic genres and heavy rock styles just sound fatter with a more pushed, louder master – and it is what’s expected from the listener. There is a lot of well-meaning pressure from some places not to push your music to an extreme level, but in the real world a heavy dance track finished to the suggested -14LUFS will simply sound weak in comparison to similar tracks, even with volume levelling. This is a slightly controversial opinion, but a realistic one. Looking at the vast majority of big dance and heavy rock tracks released, they are finished much louder than -14LUFS, and everyone loves it.

So really the best choice is what is right for your genre of music AND your intention as an artist. As an experienced mastering engineer I know immediately what is the best LUFS to master an album.

These auto-volume levelling systems are only going to get better, so it really makes sense to master your music for ultimate sound quality for your individual album and genre, not just maximum volume for the sake of it OR stick rigidly to a LUFS number without taking into account the needs and expectations of your genre. We recommend this approach – if you have other ideas, we are happy to oblige you.

Find a lot more information on this in another article I wrote HERE: “Choosing the best mastering volume in 2022″

Pressing Vinyl Or CD?

It’s important to finish the album slightly differently for a vinyl press run too, so the vinyl version translates well in keeping with the version finished for digital. There are a few key differences in the mastering finish if it’s going to be pressed on vinyl to avoid problems with the cut, and make it sound great. Often using masters that have been finished for digital use will lead to a less dynamic vinyl cut, and not “kick” as hard as you’d hoped. We recommend getting dedicated pre-vinyl optimised masters in the same session (for only £10 each).

If you are having a CD run made, you can then optionally deliver a DDP file to the pressing plant. A DDP is like 1 special zip file with everything needed to make a CD, with all your ISRC codes, credits and title metadata embedded. This is not essential, but some pressing plants request them, and it is the neatest, most secure way to deliver your album.

Let’s Go Far Out For A Moment

Loz (our mastering engineer) is a zen practitioner and generally esoteric chap. He uses barebow archery, meditation and other ways to clear his headspace when the computer gets too much, and comes back to the job with fresh perspective and clarity.

We feel this gives us an edge which, in our opinion, helps make us one of the best mastering services around (especially when you consider our highly competitive rates). These visceral approaches really come into play when finding the correct natural point in an album to start work from, and in the final levelling and “tying it all together” thus making the final result flow together beautifully (spoiler alert: you can’t just rely on a LUFS meter to level out an album properly).

Trying not to be too much of a hippy about it, but perhaps music is a tangible expression of the living, all-connected energy of the universe, and when musicians are totally buzzing during a recording, they are channelling that energy during their flow state – reflecting their synergy with the universe at that time. That’s when a track turns from good to awesome.

When the hairs on your neck stand up and you feel your blood run cold from hearing your great new song on a fresh head, or you just know that this take is “the one” while you’re recording it – that’s what I’m talking about. That’s what needs to be channelled during mastering an album. Why throw all your magic to an A.I. tech company’s cash-cow, (essentially just running your music through a meter-adjusted plugin preset chain) just to save a small amount of money right at the end of your creative process – one of the most crucial stages. Get a human expert instead who can feel your music.

Fat As Funk – Est. 2006. – Album Mastering Experts

Fat As Funk offers great rates on album mastering, & you can order with confidence knowing that your carefully crafted studio mix will stand up as a complete work you can be proud of.

You can try our online mastering free. Upload your track today for a free stereo mastering demo!

If you want to test our stem mastering before committing to a full analogue mix+master, you can buy some stems and try it at a greatly reduced cost! (Stem mastering is like a mini-mix+master).

We usually hit the sweet-spot first time, but rest assured that if you feel any adjustments are necessary, we will gladly tweak our work for free. We insist on our clients being thrilled with their masters, as we want you to tell your friends how pleased you were with all aspects of our work. If you’re happy with your album, we’re happy.

We would love to transform your recordings into a record! Try us today and level-up your sound!

Advertising