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Music conference success: 31 tips for music industry trade fairs

Music conference success tips for trade fairs
Lawrence "Loz" Gill
Lawrence “Loz” Gill

Loz has worn many hats in the music industry. A professional mastering engineer since 2006 for Fat As Funk, he also works in sync licensing for Rinse The Sync, publishing for the new Alternative Reality Music Library and is a composer for various music companies in Los Angeles and the UK. He has attended many music conferences and networking events in Los Angeles and Europe.


Travel is a big adventure, especially when attending a music business conference.

In this article I outline what you should expect from music industry trade fairs and music networking events. I give a load of tips learned along the way, and also provide you a handy list for packing, a flight checklist and a hand-picked list of extras to make your travel easier and more efficient.

Many of these tips are useful for a general business conference, networking social or trade show in any industry.


The big question: how to make it in the music industry?

There are numerous careers available in the music business. Whatever path you choose, you can find a professional advantage by attending music industry conferences that happen around the world.

A lot of aspiring musicians become disillusioned with the industry. The feeling of “it’s not what you know – but who you know!” is a constant source of frustration among artists.

So – how do you actually meet the people you need to know? One route is international business networking at Music industry Conferences like SXSW, Amsterdam Dance Event, MIDEM, Reeperbahn, The Great Escape Festival, or one of the many smaller, more intimate networking events.

There’s every music deal to be found at these events: Information and contacts for how to get a record deal, how to get a publishing deal, connect with music sync companies or a music supervisor, find a suitable music management company or hire promotion in the music industry. Even information for how to start a record label yourself.

These events give you the chance to mingle with top-level music executives from the biggest music companies in the world, alongside hungry indie start-ups and independent music hustlers from around the world. Information and opportunities exist for every kind of deal imaginable.

You will gain a solid grounding across the music industry and see opportunities for growth in your business.

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